The scope of the article transmission project is to create a common article template that can be scaled to multiple websites across DMED's (Disney Media & Entertainment Distribution) diverse product portfolio.
6 Designers (Dedicated Brands)
1 Product Director
6 Months + Ongoing
Each brand within Disney's diverse product portfolio has its own article template, which requires DMED Technology to support numerous frontend platforms in order to maintain or iterate on these templates.
CLIENT PLATFORM APPROACH
Our goal is to build a standard article template on the frontend web platform in a brand-agnostic way, that is maintained and iterated upon centrally by one team, but is differentiated broadly across the portfolio.
The team will deliver a base article template that each brand team (vertical) is able to customize with their own brand styles to meet the needs of their unique products.
PRISM (DMED'S DESIGN SYSTEM)
PROJECT PHASE ONE
The first phase is to audit all our previous brands' article templates. We want to understand what type of grid the previous article templates were using if the type ramp is aligned to Prism standards, and what needs to be changed before the stress test of each brand. We audited National Geographic mobile, National Geographic Web, ABCNews National, ABCNews Local, ESPN, and GMA for the first phase.
One example of a brand audit is the National Geographic mobile app. The app was redesigned based on Prism guidelines and therefore aligned very well with our new article template.
The next step of the project was identifying similarities and differences across each brand's article template. By doing so, we were able to compile together a chart of what features we want to include and implement to the article template moving forward. The next step was taking these findings and separating them into different sections and listing out specific components for each one.
The next step was identifying the different breakpoints and designing for responsiveness. The templates are broken into two types of articles, common and immersive. The common template is meant for the day-to-day articles and common stories. While the immersive is for special features, promotions, and etc.
Following PRISM (Disney's newly integrated design system) guidelines, we laid out the foundation of the article template on different breakpoints. On larger breakpoints, we designed for single column and two column article pages. Each brands have their own use cases for which type of format they show to their users.
We still want to keep the storytelling and content that we provided users previously. Overall, the article content itself hasn't changed too much since we are taking the bases from previous brands. The article content should feel much more immersive and more aligned across the Disney brands.
For example, ABCNews article pages are strictly two column format, GMA article pages are both single and two column format, and National Geographic are two column format but may move over to single column to align with the newly redesigned Natgeo mobile app.
We also proposed a consistent type ramp to be used across the article pages. All the brands should follow the same type ramp for the article templates but do not have to follow the same size and font-weight.
Compact: 320 and 375
Regular: 1024 - 1 & 2 Columns, 1240 - 1 & 2 Columns
Regular: 1440 - 1 & 2 Columns
The lead section is the introduction of the storytelling. We want users to be captivated by the headlines, leading image, or leading video. We also implemented new designs for bylines, media credit, and social sharing icons.
This section includes:
The body section is where the story is being told. This section includes:
PROJECT PHASE TWO
In phase two, we needed to stress test all the components that we designed against each brands article contents. We had to make sure all the brands are able to align with the same consistency as the other. In this phase of the stress testing, we tested ABCNews National, ABCNews Local (OTV), ESPN, GMA, and National Geographic.
Some additional examples of the stress testing for ABCNews National. The next phase of our project is to integrate other Disney brands like Star Wars, Marvel, Avatar, Disney.com, and more!
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